Advertising platforms like Meta Ads, Google Ads and TikTok Ads are powerful tools for growth. But they’re only as good as the data they receive. If key purchase events don’t make it into these platforms, their optimization engines simply can’t do their job.

That’s where many businesses run into trouble.That’s where Sublime’s CAPI Booster steps in to enhance your marketing efforts.

The Hidden Problem in Tracking

Most companies rely on browser-based tracking, but this approach misses a surprising number of transactions. Here’s why:

• Payment detours: Customers who pay through services like PayU or Stripe often don’t return to the confirmation page. From our experience, up to 20% of purchases vanish from tracking because of this.
• Consent mode limits: Even with well-designed consent flows, 3–8% of users choose not to allow tracking. That’s lost visibility.
• Technical failures: Scripts don’t always fire. Browser settings, ad blockers, or small errors can break the chain.

Altogether, 20–30% of transactions may never reach ad platforms. That’s a huge gap – and it directly hurts campaign optimization and return on ad spend (ROAS).

Closing the Data Gap with Sublime

Sublime Analytics Platform was built to solve this. Because it already has your complete sales data, it can supply marketing platforms with the missing transactions.

Using its CAPI Booster feature, Sublime uploads verified sales data once a day to Meta and TikTok. This includes all the parameters ad platforms need to optimize effectively. Duplicate events are automatically removed, so data stays clean and accurate.

In this case only a fraction (approx 3%)  of the events are missed, however, each business is different and your results may vary up to 20-30%.

The Payoff for Your Marketing

By giving ad platforms a more complete picture, Sublime helps businesses:

• Improve attribution: Campaigns get proper credit for the conversions they drive.
• Enhance optimization: Automated bidding engines work with stronger signals.
• Scale smarter: Marketing budgets are spent more effectively, unlocking new growth potential.

The result? Campaigns that perform better, waste less, and deliver more reliable returns.

At Sublime, we use the CAPI Booster feature to recover transactions that weren’t always captured by Meta tracking. This mechanism allows our marketing campaigns to optimize based on a complete set of data, significantly improving their effectiveness. It enables us to allocate marketing budgets more efficiently and directly supports the growth of our business.

–  Oskar Lipiński, Co-Owner & E-Commerce Director at DAAG

Looking Ahead

The shift from browser-based tracking to server-side solutions is well underway. Sublime Analytics Platform makes that transition simple and effective, ensuring every transaction counts toward smarter marketing.

When your data is complete, your campaigns can finally deliver their full potential. Book a free demo and see how Sublime’s CAPI Booster helps you recover missing transactions and unlock the full potential of your ad campaigns.