Brand Campaign Measurement

Brand and Performance Campaigns Measurement – Natu.Care – Case Study

Natu.Care a resourceful startup, understands the critical role that every advertising dollar plays in their success. With limited funds, they cannot afford to gamble on marketing strategies. Instead, they are on a strategic journey to identify the most effective channels and tactics to maximize their return on investment (ROI).


Natu.Care – Meet Our Client – Growth Study

Natu.Care is a relatively young Polish direct-to-consumer (D2C) brand focused on promoting wellness through high-quality products. Founded in 2022 by Natalia Grajcer, the startup is driven by her personal experiences with health challenges.

yourkaya - hero

Your KAYA – Meet Our Client – Growth Study

Your KAYA is one of the fastest-growing D2C (direct-to-consumer) companies in Poland that sells products in a subscription model. It has been operating since 2017, has been externally funded and is taking over an increasing share of the market. 

psi bufet

Psi Bufet – Meet Our Client – Growth Study

PsiBufet is not a random case that came out of Excel calculations. Already in 2012, Piotrek Wawrysiuk was running a home animal hotel, where one of the dogs required cooked food. That was the moment he realized that perhaps other dogs would also like to eat good food, and their caretakers would be willing to pay for it. In January 2013, the first customers tested the food, and the company officially launched in 2016, making tremendous progress since then.

consent mode

Consent Mode – Part 2 – Implementation

In a previous article, we described the legal basics of consent mode. However, the topic is crucial not only from a legal but also an operational standpoint. Improperly implemented, consent mode may not only ruin traffic tracking but also significantly affect marketing campaigns, …


Consent Mode

Consent Mode – Part 1 – Legal introduction

With the proliferation of digital platforms and services, user data has become a valuable commodity for businesses. However, this growing dependency on data collection has raised concerns about user privacy, leading to the development of various privacy regulations, such as the General …


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