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ROAS vs LTV/CAC: a customer’s repeat orders, with ROAS measuring only the first one
ROAS judges the order. In a retention business, the customer is what counts.
Education
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Entry product analysis: bestseller vs product that brings customers back
The product that sells best is not always the product that keeps customers
Guide
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Diagram of predictive LTV: sending customer lifetime value and CAC to Meta and Google as the conversion value
The ad algorithm optimizes for the value you send it
Features
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What Tinder teaches you about LTV:CAC
Education
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consent-denied-hero
Consent mode costs more than the reports show
Features
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Why 15–20% of e-commerce sales show up as “Direct” traffic?
Why 15–20% of e-commerce sales show up as “Direct” traffic?
Features
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Sublime-Attomy
How to Grow on Data: Analytics in Shopify
Guide
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CAPI recovering a missing e-commerce transaction, shown as an order restored to a complete transaction report.
Every Transaction Counts: Boosting Campaigns with CAPI
Features
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KPI dashboard showing e-commerce performance with bar, line and donut charts.
The Ultimate KPI Dashboard for DTC Growth Leaders
Features
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Personalization in E-commerce: Balance Between Scale and Experience
Personalization in E-commerce: Balance Between Scale and Experience
Features
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Growth Compass: Navigate Clearly Through the Fog of E-commerce Metrics
Features
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Shopify Web Pixel API restoring a missing tracking connection for an e-commerce order.
How we utilized Shopify Web Pixel API to reduce untracked orders to 2.5%
Features
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