User Identification in GA4: The Issue of “Artificial” Sessions

At Sublime, we use the CAPI Booster feature to recover transactions that weren’t always captured by Meta tracking. This mechanism allows our marketing campaigns to optimize based on a complete set of data, significantly improving their effectiveness. It enables us to allocate marketing budgets more efficiently and directly supports the growth of our business.

At Coffee & Sons, we needed a consolidated view of our key business metrics to quickly grasp the overall performance of the company. Together with the Sublime team, we created a KPI Dashboard that has become the natural starting point for our daily analyses.

For management, it’s a particularly practical tool — during meetings we have all the key numbers at hand and can immediately verify results and assumptions. And when we need to dive deeper, we simply turn to more detailed dashboards. This solution saves time, brings order to our data workflow, and gives us confidence to make decisions based on facts.

We’ve been using Sublime for over a year and for our e-commerce team it’s been a breakthrough in working with data. We gained a single, consistent source of truth about customer behavior and campaign effectiveness, which allows us to draw conclusions faster and make better decisions.

The platform connects acquisition, sales and retention in clear reports that support our daily work and growth planning.

With Sublime, we operate with much more confidence and can focus on business development instead of struggling with data. This solution gives us the certainty that we’re investing our budget where it brings the greatest value.

The Sublime Analytics Platform enabled our organization to integrate data from multiple systems, which significantly simplified analytics and reporting. Access to ready-made analyses of LTV, retention, and campaign effectiveness shortened the time needed to prepare reports.

Particularly valuable is the rich set of ready-made dashboards – from Customer Insights, through the Sales Dashboard and key KPI indicators, to RFM segmentation and attribution analyses.

Thanks to this, teams have a quick overview of the most important data. As a result, we draw conclusions faster and make decisions based on solid analysis.

The Sublime team is a partner that truly understands our needs. Their speed is impressive – both in automating processes and responding to our day-to-day requests. 

The reports they’ve built are incredibly clear and intuitive, allowing us to make the right decisions quickly. It’s a collaboration that genuinely improves our efficiency and saves us time.

Sublime has truly changed the way we work day to day. Instead of wasting time manually stitching reports from different systems and resolving discrepancies between teams, we now have one consistent source of truth.

It was a fundamental change – less frustration, more time for real analysis and decision-making. We finally started acting like a data-driven company. I haven’t seen any other solution this comprehensive for e-commerce on the Polish market.