Proper Good

Proper Good used customer-level Lifetime Value (LTV) and Customer Acquisition Cost (CAC) data to compare the value of subscribers and one-time buyers. Discovering that subscribers had 50% higher LTV with similar CAC, they introduced a permanent 20% discount on subscriptions. The result: a 7% increase in gross margin over 12 months - a meaningful gain in a low-AOV category where profitability is hard to scale.

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BUSINESS AREAS

SUBLIME IS A PERFECT MATCH FOR

Marketing teams

Sublime connects every campaign to real business outcomes, from first click to long-term retention and LTV. With first-party attribution and margin-based performance tracking, it becomes clear which channels truly drive profitable growth.

  • True impact of Meta, TikTok & influencers
  • Optimize ad spend based on margin
  • Retention & LTV by acquisition source
  • New vs returning users per campaign
  • Best-selling products to marketing channels

E-commerce teams

Sublime helps e-commerce teams understand how customers shop, why they come back and which products truly build long-term value. All in one structured, user-level customer journey, without stitching reports from GA4, Shopify or incomplete reports spread across platforms.

  • Retention by cohort or customer segment
  • Behaviors driving churn and repeat purchases
  • Discount impact from revenue to Margin II
  • High-value product pairs & cross-sell opportunities
  • Activate segments in Meta, Klaviyo, TikTok

Marketing teams

Sublime gives analysts a trusted foundation to work with: raw user-level data, unified into one consistent model. With a consistent model and full SQL access, data teams can build dashboards from custom metrics and segments to advanced attribution and retention models.

You can:

  • Build custom dashboards on unified data
  • Explore raw events with SQL
  • Integrate Sublime with your existing BI tools
  • Define new metrics and custom segments
  • Full customer journeys across channels

BUSINESS AREAS

SUBLIME IS A PERFECT MATCH FOR

FEATURES

DATA-DRIVEN CAPABILITIES

True value of Meta and TikTok campaigns.

Sublime Analytics Platform connects customer journeys across devices and channels to show which campaigns truly drive valuable users.

Unlike GA4 (Google Analytics 4) or marketing platform reports, it captures the full path to conversion and beyond.

Optimize marketing spend based on profit

Revenue doesn’t always reflect true business performance – what really matters is profit.

Sublime lets you evaluate campaign effectiveness based on contribution margin and optimize for POAS (Profit on Ad Spend), instead of just ROAS (Return on Ad Spend).

Influencer campaigns tracked and measured like channels

Traffic and conversions from influencer links and coupon codes are attributed directly in the model.

This puts creators on the same playing field as paid, organic, or affiliate channels.

LTV broken down by acquisition channels.

You can see how lifetime value evolves over time by channel – Meta, Google, email, influencer, and more. Focus the budget on sources that bring in loyal, profitable customers.

True value of Meta and TikTok campaigns.

Sublime Analytics Platform connects customer journeys across devices and channels to show which campaigns truly drive valuable users.

Unlike GA4 (Google Analytics 4) or marketing platform reports, it captures the full path to conversion and beyond.

Revenue doesn’t always reflect true business performance – what really matters is profit.

Sublime lets you evaluate campaign effectiveness based on contribution margin and optimize for POAS (Profit on Ad Spend), instead of just ROAS (Return on Ad Spend).

Traffic and conversions from influencer links and coupon codes are attributed directly in the model.

This puts creators on the same playing field as paid, organic, or affiliate channels.

You can see how lifetime value evolves over time by channel – Meta, Google, email, influencer, and more. Focus the budget on sources that bring in loyal, profitable customers.

Unlock your business potential with Sublime