KEY FEATURES

Choose the feature that interests you

Start with what you care about most. Use the menu on the left to jump into any feature and see exactly how it works, what decisions it improves, and what impact you can expect. From uncovering Meta & TikTok’s real value, to shifting spend decisions to profit, to retention insights by cohort and segment — pick a topic and explore at your own pace.

Unlock your business potential with Sublime

Read our latest articles

ROAS vs LTV/CAC: a customer’s repeat orders, with ROAS measuring only the first one
ROAS judges the order. In a retention business, the customer is what counts.
Education
Read more
Entry product analysis: bestseller vs product that brings customers back
The product that sells best is not always the product that keeps customers
Guide
Read more
Diagram of predictive LTV: sending customer lifetime value and CAC to Meta and Google as the conversion value
The ad algorithm optimizes for the value you send it
Features
Read more
What Tinder teaches you about LTV:CAC
Education
Read more