KEY FEATURES

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Start with what you care about most. Use the menu on the left to jump into any feature and see exactly how it works, what decisions it improves, and what impact you can expect. From uncovering Meta & TikTok’s real value, to shifting spend decisions to profit, to retention insights by cohort and segment — pick a topic and explore at your own pace.

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Diagram of predictive LTV: sending customer lifetime value and CAC to Meta and Google as the conversion value
The ad algorithm optimizes for the value you send it
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What Tinder teaches you about LTV:CAC
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consent-denied-hero
Consent mode costs more than the reports show
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Why 15–20% of e-commerce sales show up as “Direct” traffic?
Why 15–20% of e-commerce sales show up as “Direct” traffic?
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