KEY FEATURES

LTV (Lifetime Value) can be analyzed at the margin level II for true profitability insights.

SUMMARY
Sublime calculates LTV at contribution margin level, factoring in discounts, returns, shipping and product costs. This reveals which customers and segments are truly profitable, avoiding inflated revenue metrics and guiding growth based on real profit.

Scaling customer acquisition based on revenue alone can be dangerously misleading. Traditional LTV (Lifetime Value) calculations ignore the operational costs that quietly eat into profit, like discounts, returns and shipping subsidies.

Sublime solves this by calculating LTV at the contribution margin level, giving you a profit-based view of customer value that reflects how your business really works. You’re not just measuring how much customers spend, but how much they leave after real costs are taken into account. 

With this level of accuracy, you can stop optimizing for inflated revenue metrics and start focusing on segments that truly drive margin. It becomes immediately clear which campaigns acquire high-value, high-retention customers and which ones are simply producing top-line noise.

This feature is especially powerful when used across customer segments: comparing profitability by acquisition channel, product category or discount level reveals patterns that would otherwise remain hidden.

Unlock your business potential with Sublime

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