The challenge: sustainable growth in a mature e-commerce
The challenge: sustainable growth in a mature e-commerce
Sublime connects every campaign to real business outcomes, from first click to long-term retention and LTV. With first-party attribution and margin-based performance tracking, it becomes clear which channels truly drive profitable growth.
Sublime helps e-commerce teams understand how customers shop, why they come back and which products truly build long-term value. All in one structured, user-level customer journey, without stitching reports from GA4, Shopify or incomplete reports spread across platforms.
Sublime gives analysts a trusted foundation to work with: raw user-level data, unified into one consistent model. With a consistent model and full SQL access, data teams can build dashboards from custom metrics and segments to advanced attribution and retention models.
You can:
Sublime connects every campaign to real business outcomes, from first click to long-term retention and LTV. With first-party attribution and margin-based performance tracking, it becomes clear which channels truly drive profitable growth.
Sublime helps e-commerce teams understand how customers shop, why they come back and which products truly build long-term value. All in one structured, user-level customer journey, without stitching reports from GA4, Shopify or incomplete reports spread across platforms.
Sublime gives analysts a trusted foundation to work with: raw user-level data, unified into one consistent model. With a consistent model and full SQL access, data teams can build dashboards from custom metrics and segments to advanced attribution and retention models.
You can:
Sublime Analytics Platform connects customer journeys across devices and channels to show which campaigns truly drive valuable users.
Unlike GA4 (Google Analytics 4) or marketing platform reports, it captures the full path to conversion and beyond.
Revenue doesn’t always reflect true business performance – what really matters is profit.
Sublime lets you evaluate campaign effectiveness based on contribution margin and optimize for POAS (Profit on Ad Spend), instead of just ROAS (Return on Ad Spend).
Traffic and conversions from influencer links and coupon codes are attributed directly in the model.
This puts creators on the same playing field as paid, organic, or affiliate channels.
You can see how lifetime value evolves over time by channel – Meta, Google, email, influencer, and more. Focus the budget on sources that bring in loyal, profitable customers.
Sublime Analytics Platform connects customer journeys across devices and channels to show which campaigns truly drive valuable users.
Unlike GA4 (Google Analytics 4) or marketing platform reports, it captures the full path to conversion and beyond.
Revenue doesn’t always reflect true business performance – what really matters is profit.
Sublime lets you evaluate campaign effectiveness based on contribution margin and optimize for POAS (Profit on Ad Spend), instead of just ROAS (Return on Ad Spend).
Traffic and conversions from influencer links and coupon codes are attributed directly in the model.
This puts creators on the same playing field as paid, organic, or affiliate channels.
You can see how lifetime value evolves over time by channel – Meta, Google, email, influencer, and more. Focus the budget on sources that bring in loyal, profitable customers.
At Sublime, we use the CAPI Booster feature to recover transactions that weren’t always captured by Meta tracking. This mechanism allows our marketing campaigns to optimize based on a complete set of data, significantly improving their effectiveness. It enables us to allocate marketing budgets more efficiently and directly supports the growth of our business.
Co-owner & E-commerce Director at DAAG
At Coffee & Sons, we needed a consolidated view of our key business metrics to quickly grasp the overall performance of the company. Together with the Sublime team, we created a KPI Dashboard that has become the natural starting point for our daily analyses.
For management, it’s a particularly practical tool — during meetings we have all the key numbers at hand and can immediately verify results and assumptions. And when we need to dive deeper, we simply turn to more detailed dashboards. This solution saves time, brings order to our data workflow, and gives us confidence to make decisions based on facts.
Head of E-Commerce at Coffee and Sons
We’ve been using Sublime for over a year and for our e-commerce team it’s been a breakthrough in working with data. We gained a single, consistent source of truth about customer behavior and campaign effectiveness, which allows us to draw conclusions faster and make better decisions.
The platform connects acquisition, sales and retention in clear reports that support our daily work and growth planning.
With Sublime, we operate with much more confidence and can focus on business development instead of struggling with data. This solution gives us the certainty that we’re investing our budget where it brings the greatest value.
Head of E-Commerce at Coffeedesk
The Sublime Analytics Platform enabled our organization to integrate data from multiple systems, which significantly simplified analytics and reporting. Access to ready-made analyses of LTV, retention, and campaign effectiveness shortened the time needed to prepare reports.
Particularly valuable is the rich set of ready-made dashboards – from Customer Insights, through the Sales Dashboard and key KPI indicators, to RFM segmentation and attribution analyses.
Thanks to this, teams have a quick overview of the most important data. As a result, we draw conclusions faster and make decisions based on solid analysis.
E-Commerce Specialist at HDRÈY
The Sublime team is a partner that truly understands our needs. Their speed is impressive – both in automating processes and responding to our day-to-day requests.
The reports they’ve built are incredibly clear and intuitive, allowing us to make the right decisions quickly. It’s a collaboration that genuinely improves our efficiency and saves us time.
Search Lead at L'Oréal Polska
Sublime has truly changed the way we work day to day. Instead of wasting time manually stitching reports from different systems and resolving discrepancies between teams, we now have one consistent source of truth.
It was a fundamental change – less frustration, more time for real analysis and decision-making. We finally started acting like a data-driven company. I haven’t seen any other solution this comprehensive for e-commerce on the Polish market.
E-Commerce Manager at Veoli Botanica
