In e-commerce, knowing your best customers isn’t just about who spends the most. It’s about understanding the patterns that define long-term value.

Sublime changes that by giving analysts full flexibility to define, combine and explore customer segments in any way they need. You can filter users by product category, acquisition channel, campaign, device, discount usage, first vs. repeat purchase – and measure how each segment performs in terms of LTV, CAC, retention, and contribution margin.

You can point which campaigns attract customers who return quickly, which customer groups offer the healthiest LTV-to-CAC ratios and which segments deliver the highest margin with minimal reliance on discounts.
Sublime’s user-level tracking and structured data model let you build these microsegments in a way that’s accurate, flexible and deeply connected to business outcomes. You’re not guessing who your best customers are – you’re discovering them through data.

With this level of granularity, teams can make smarter decisions about acquisition targeting, retention efforts and product strategy. Whether you’re optimizing Meta campaigns, redesigning loyalty programs or planning pricing experiments, you’ll know exactly which customer profiles are worth doubling down on and which don’t deliver long-term value.
