KEY FEATURES

Attribution reveals the true value of Meta and TikTok campaigns.

SUMMARY
Sublime’s first-party attribution rebuilds customer journeys across devices and channels, capturing clicks GA4 and ad platforms miss. It shows the true impact of Meta and TikTok on acquisition, retention and LTV.

Sublime’s first-party attribution reveals the actual impact of Meta and TikTok campaigns on customer acquisition and long-term value – not just clicks or transactions. By reconstructing full customer journeys across devices and different channels, the platform provides a level of clarity that standard tools like GA4 (Google Analytics 4) or marketing dashboards cannot offer. GA4 often cuts off attribution after a single session or device, while ad platforms tend to over-credit themselves based on last-click or black-box models.

With Sublime, you gain a clear, user-level view of what happens before, during and after a conversion – including the contribution of each paid campaign to repeat purchases, retention, and LTV. You can finally distinguish between campaigns that bring in one-time buyers versus loyal, high-value customers. Meta and TikTok ads, in particular, are often undervalued in standard analytics because of cross-device behavior and privacy limitations – Sublime fills in those blind spots.

You also gain visibility into normally invisible clicks, such as from in-app browsers or deep links on social platforms, which are captured thanks to server-side tracking, Meta and TikTok API and persistent user identifiers. This ensures that even short-lived or multi-touch interactions from TikTok and Instagram stories are correctly stitched into the full conversion path.

Unlock your business potential with Sublime

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