KEY FEATURES

Marketing spend based on profit.

SUMMARY
ROAS shows revenue, but hides the real outcome: profit. Sublime ties campaigns to contribution margin and calculates POAS, revealing profit per customer and channel, so you can see which campaigns truly drive sustainable growth.

Marketing teams often rely on ROAS (Return on Ad Spend) to evaluate campaign success – but ROAS only tells part of the story. A campaign that brings in revenue may look effective, while in reality it drives minimal or even negative profit. That’s because traditional analytics stop at top-line sales and ignore what happens further down the funnel: costs, returns, discounts, fulfillment or low repeat rates.

Sublime replaces this view with a profitability-first approach. It connects marketing performance to contribution margin, enabling you to understand not just what sells, but what truly generates profit. Instead of optimizing for ROAS (Return on Ad Spend), you can optimize for POAS (Profit on Ad Spend) – the metric that truly reflects how campaigns support sustainable business growth.

Thanks to product-level cost data and user-level attribution, Sublime calculates profit per customer and campaign. You can easily compare POAS across Meta, Google and other channels – and see which campaigns drive high-quality, returning customers, and which only create short-term spikes.

Other tools stop at revenue. Sublime goes further – showing which campaigns truly grow your business by revealing the profit behind every conversion. This clarity helps performance teams allocate budget more effectively, reduce waste and scale campaigns with confidence.

Unlock your business potential with Sublime

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