User Identification in GA4: The Issue of “Artificial” Sessions
GA4’s machine-learning models created artificial sessions, causing significant discrepancies in data reported by Sublime and Google Analytics 4.
Category
Guide
Consent Mode – Part 2 – Implementation
In a previous article, we described the legal basics of consent mode. However, the topic is crucial not only from a legal but also an operational standpoint. Improperly implemented, consent mode may not only ruin traffic tracking but also significantly affect marketing campaigns, …
Consent Mode – Part 1 – Legal introduction
With the proliferation of digital platforms and services, user data has become a valuable commodity for businesses. However, this growing dependency on data collection has raised concerns about user privacy, leading to the development of various privacy regulations, such as the General …
DTC Analytics Guide: How modern analytics can fuel the growth of a consumer brand?
While building Sublime we have worked with a dozen Direct-To-Consumer (DTC) companies at different stages and sizes. Our job was to provide them with data and insights that would help them better understand the drivers of their business and growth. …
