While building Sublime we have worked with a dozen Direct-To-Consumer (DTC) companies at different stages and sizes. Our job was to provide them with data and insights that would help them better understand the drivers of their business and growth. …
This article is a summary of the webinar “Full Analytics in Shopify. Step by Step: From Attribution Setup to a Scalable Data Strategy”.The discussion featured Kamil Borkowski, COO and Co-Founder at Sublime, and Artur Rak, Delivery Manager at attomy. The …
Advertising platforms like Meta Ads, Google Ads and TikTok Ads are powerful tools for growth. But they’re only as good as the data they receive. If key purchase events don’t make it into these platforms, their optimization engines simply can’t …
The Executive Problem: Data Chaos E-commerce leaders deal with a constant reporting challenge. Revenue is tracked in platforms like Shopify or IdoSell, traffic data comes from GA4, and advertising results are split across Google, Meta, and TikTok. Each system shows …
This article is a summary of the panel discussion held during E-Commerce Growth Meetup #10, an event bringing together founders and executives from leading digital businesses to share practical perspectives on growth. The full panel recording is available on YouTube: …
Growth Compass helps DTC brands simplify decision-making with clear, predictive LTV:CAC modeling. Benchmark your performance, uncover your most profitable channel and get a strategic view of whether you’re ready to scale — all in one dashboard.
Coffeedesk faced declining performance in key channels. After seeing major ROAS mismatches between Meta and GA4 (3x higher), they implemented First-Party Attribution—unlocking a clearer view of customer journeys and revealing the true impact of Meta campaigns on profitable growth.
By implementing the Shopify Web Pixel API, we significantly reduced untracked orders from 30% to just 2.5%. This approach enhances data reliability and empowers teams to make informed decisions, optimizing business performance and tracking accuracy.
GA4’s machine-learning models created artificial sessions, causing significant discrepancies in data reported by Sublime and Google Analytics 4.
Sublime Analytics Platform played a crucial role in helping Your KAYA optimize its retention strategy and achieve remarkable growth.
Natu.Care a resourceful startup, understands the critical role that every advertising dollar plays in their success. With limited funds, they cannot afford to gamble on marketing strategies. Instead, they are on a strategic journey to identify the most effective channels and tactics to maximize their return on investment (ROI).
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